What Do Logo Colors Tell Us?
Businesses would do well with branding. It is the way that they can reach out to their customers and tell them their beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. But what is it that makes a logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
There is such a thing as the psychology of colors. It is the way people feel and think when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Colors have an effect on what we think. Each color speaks to us differently. Using certain colors in your logo helps to communicate what your business or brand is all about.
If you are in the process of creating a logo, it is important to ask yourself several questions. What is your target market – male or female? Are you going for the trendy or the classy? What ages are you targeting for your market? Are you targeting high-end or middle-class customers? If you want a logo that truly speaks to your audience, then consider answering these questions. It can help solidify your brand.
Different feelings are felt with different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Different colors speak differently to us. The colors are listed below and how it makes us feel and think.
Warm and cool colors are the two categories of color. The warm colors will be considered first.
If you use red, then you are attracting male audiences. You can associate the color red with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.
Orange is a friendly, playful color. It shows overall energy. It has a great effect on children.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. Too much yellow is distracting, so make sure to mix it with other colors for balance.
The cool colors are given below.
The most popular logo color is blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.
It is ideal to use the color green for outdoors. The color is about newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.
The color of luxury is purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
In its own category is black and white. Combined with other colors, they are very powerful.
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