Would you instead purchase from internet stores or visit a physical store? Research has revealed that around 85% of shoppers would instead go to ott market the physical store location as opposed to online. Based on that information, what should your retailer marketing strategy be? Retail stores need to be creative in their marketing so that it reaches potential clients ahead of the competition. So, what is your retail brand plan? Is there any latest retail market scheme that you are looking forward to having it in your business plan.? It is worth noting that no business can remain in business without clients. Always have these at the back of your mind when coming up with your retail store marketing plan. Let’s have a look at the ideal tactics to bring new clients to your business.
Have a loyalty program or a referral program. Rewarding customers with points after purchasing, a birthday rebate or a gift card for suggesting your store to another person is an ideal way to attract people to your business and keep them coming back. Many clients appreciate a business that offers things to new customers and remember their ardent customers. When clients expect to get an incentive from spending a certain amount of money in your store; they will always come back.
Take advantage of prominent individuals in social media. Influencers are all the hype currently. Individuals that have a massive following can do wonders for your brand. Influencers have a faithful following that trust them, adore them and want to lead a similar life as theirs. When an influential individual is using geofencing mobile or wearing your brand product, it will attract more clients to your store.
How about you try geofencing approach? I’m sure you have noticed that there are ads that keep popping up on the apps which you use. So, how can you reach that level? Many companies have resulted in using geofencing. A realistic fence is drawn around a certain region. An individual, upon entering the drawn area they are included as the audience who will be getting geofencing mobile ads on their social media feeds and other apps.
Provide clients a reason to come back to your store. Ensure that you have special events. Have products which are exclusive to your store and only available in store. Have vouchers for clients which they can only use while at the store.
Make connections with the community. Partner with the community groups and offer a fraction of the sales on a certain day to their group. Your sales should have products made by local artists. Sponsor a community sports team. The community will, in turn, support your business.